Serena Williams Launches WYN Beauty

Tennis legend and entrepreneur Serena Williams has partnered with Good Glamm Group to launch Wyn Beauty, a vegan and cruelty-free makeup collection formulated for movement.

The initial line of products for face, lips and eyes includes 10 products in 91 shades. The makeup is designed to provide hydration all day, and prices range from $18 for lip serum to $29 for hydrating skin-enhancing tint.

Each product and shades has been named as personal affirmations while the distinctive chartreuse packaging – the colour of a tennis ball – is said to represent the tennis champion’s energy and determination.

Serena says, “I’m so excited to introduce Wyn Beauty to the world. To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for make-up that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed make-up that could truly move with me. That’s the intention behind Wyn Beauty – for people to live in it every single day of their lives and enhance the beauty they already have.”