Leighton Meester Stars In The Edie Parker x St. John The T-Weed Burn Bag Campaign

St. John and Edie Parker’s collaboration of the limited edition Tweed Burn Bags is offered in two silhouettes: a clutch and a shoulder bag.

For this collaboration, St. John knit blankets from archival yarns at its Southern California headquarters, creating one-of-a-kind fabrics that embody the essence of St. John’s rich heritage and commitment to American craftsmanship. The Burn Bag, which Edie Parker introduced in 2023, boasts a cleverly integrated retractable lighter holster, guaranteeing a lady will never be without her lighter.

Shot by Christian Soria, Leighton Meester, best known for her role as Blair Waldorf in Gossip Girl, reprises her ultimate Upper East Sider good-girl gone bad persona for the face of the campaign wearing a custom St. John tweed.

Edie Parker, known for its innovative designs, brings a fresh perspective to the collaboration. The brand, founded by Brett Heyman, has recently expanded its offerings to include a line of cannabis and cannabis fashion accessories through Flower by Edie Parker. The Burn Bag has become the go-to bag for influencers and editors. This collaboration brings the cannabis experience to the luxury-minded clientele, from Madison Ave to Madison St, appealing to downtown girls and Upper East Side ladies.

The Edie Parker x St. John in Silver Eyelash Tweed retails for $395 and the Burn Shoulder Bag in Rainbow Tweed retails for $425. They will be available for presale on 4/17 exclusively at edie-parker.com and stjohnknits.com.